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ects. I am still benefiting from this today as this was the basis

for my further career in the company, initially as a project

manager, then in the business development department, and

subsequently as sales manager and authorized signatory. Im-

portant for me as Managing Director is to use this basis for the

strategic further development of topsystem.

What are your objectives in your new position?

We are a worldwide technology leader in voice-controlled sys-

tems and we want to further expand this position. We are also

working on our further international growth and the devel-

opment of new markets. For me as Managing Director this

means driving our product development forward strategically

so that the global market believes that Lydia® is indispensable.

The objective here of course is to generate the widest appli-

cation benefits possible and to this end we engage in direct

dialog with our customers and business partners. It is their

feedback that forms the basis for the further development of

our product portfolio. However, this input is also very valu-

able for new solutions and approaches. This is the only way

that we will grow together and create the best possible results.

Efficiency, process quality and ergonomics are the required

more and more frequently from our solutions. For instance,

we are currently working on a further development of Lydia®

VoiceWear®. Our picking vest has already established a trend

in the market that we of course want to continuously reinforce

with further innovations. Also with Lydia® Smart Watch we

were one of the first providers of visual assistance systems in

the logistics sector. We are constantly seeking new innovative

solutions and ideas that we can integrate into our Voice Suite

– and of course, always with a view to the requirements of our

customers.

Everyone is talking about automation, digitization and robot-

ics. But honestly, why are voice-controlled solutions still need-

ed at all?

Because voice is the most intuitive medium there is. I am

convinced that human beings will never fully disappear from

warehouses and production, despite automation. If we use

the example of the transportation of goods, machines can do

some things better than people. On the other hand, human

beings make intuitive decisions and are much more efficient

at solving highly-complex problems. Ultimately it is also a

cost-benefit question. Therefore, our task is to optimize the

man/machine interaction so that both systems can collabo-

rate in the best possible way. Both worlds will increasingly

converge, be reliant on each other and mutually support each

other. In process optimization, Voice plays a crucial role as an

interface.

Mr Just, topsystem has now been part of Ehrhardt + Partner

Group for almost two years. What is your assessment so far?

It is primarily the technological interconnections of our prod-

ucts that ensure synergies and offer huge innovation poten-

tial – specifically in the Voice sector. We use our partnership

relationship wherever we consider it to be appropriate. For

instance, the group is supporting us as we pursue our national

and international growth paths. We are developing new mar-

kets together. Therefore, for our customers and business part-

ners we are constantly ensuring a high-level of future viability

through our new innovations. In short, our sector expertise

combined with the warehouse skills of E+P is a successful

symbiosis.

“More than 500 customers now

rely on Lydia

®

Voice solutions

from topsystem.”

18 19 Lydia

®

Voice