ects. I am still benefiting from this today as this was the basis
for my further career in the company, initially as a project
manager, then in the business development department, and
subsequently as sales manager and authorized signatory. Im-
portant for me as Managing Director is to use this basis for the
strategic further development of topsystem.
What are your objectives in your new position?
We are a worldwide technology leader in voice-controlled sys-
tems and we want to further expand this position. We are also
working on our further international growth and the devel-
opment of new markets. For me as Managing Director this
means driving our product development forward strategically
so that the global market believes that Lydia® is indispensable.
The objective here of course is to generate the widest appli-
cation benefits possible and to this end we engage in direct
dialog with our customers and business partners. It is their
feedback that forms the basis for the further development of
our product portfolio. However, this input is also very valu-
able for new solutions and approaches. This is the only way
that we will grow together and create the best possible results.
Efficiency, process quality and ergonomics are the required
more and more frequently from our solutions. For instance,
we are currently working on a further development of Lydia®
VoiceWear®. Our picking vest has already established a trend
in the market that we of course want to continuously reinforce
with further innovations. Also with Lydia® Smart Watch we
were one of the first providers of visual assistance systems in
the logistics sector. We are constantly seeking new innovative
solutions and ideas that we can integrate into our Voice Suite
– and of course, always with a view to the requirements of our
customers.
Everyone is talking about automation, digitization and robot-
ics. But honestly, why are voice-controlled solutions still need-
ed at all?
Because voice is the most intuitive medium there is. I am
convinced that human beings will never fully disappear from
warehouses and production, despite automation. If we use
the example of the transportation of goods, machines can do
some things better than people. On the other hand, human
beings make intuitive decisions and are much more efficient
at solving highly-complex problems. Ultimately it is also a
cost-benefit question. Therefore, our task is to optimize the
man/machine interaction so that both systems can collabo-
rate in the best possible way. Both worlds will increasingly
converge, be reliant on each other and mutually support each
other. In process optimization, Voice plays a crucial role as an
interface.
Mr Just, topsystem has now been part of Ehrhardt + Partner
Group for almost two years. What is your assessment so far?
It is primarily the technological interconnections of our prod-
ucts that ensure synergies and offer huge innovation poten-
tial – specifically in the Voice sector. We use our partnership
relationship wherever we consider it to be appropriate. For
instance, the group is supporting us as we pursue our national
and international growth paths. We are developing new mar-
kets together. Therefore, for our customers and business part-
ners we are constantly ensuring a high-level of future viability
through our new innovations. In short, our sector expertise
combined with the warehouse skills of E+P is a successful
symbiosis.
“More than 500 customers now
rely on Lydia
®
Voice solutions
from topsystem.”
18 19 Lydia
®
Voice